CMO's Guide to Social Media: I was invited to present to the CMO Club in Washington DC area this June. I took it as an opportunity to pull together all my executive messages about social media in one presentation. I published an accompanying article with links to data and background information referenced in this presentation (also available in .pdf).
A CMO's Guide to Social Media: How Social Media is Shaping Your Leadership Opportunities
~~~~~~~~~~~~~~~~~~~~~~~
Social Media 101: I'm constantly asked, "So what is social media anyway?" After giving a bunch of presentations and email renditions of the little picture, I thought I'd take a stab at the big picture. This is targeted at marketers, but I hope just about anyone can find it interesting. Comments and discussion welcome.
I've written some other "primer" stuff you can peruse as well.
(Suggestion, these presentations may be easier to absorb on full screen - click lower right hand corner.)
