Social Media Digest #13

The best links I found this week surfing the social web.

Insights & Opinions

• Social Media - What's Really Going On Under the Market Craziness. Part II in the CMO's Guide to Social Media

• YouTube Finally Starts to Deliver on the Power of Video: Overlay Calls To Action.

• The Scaleability Of Social (or, why friending hits natural scale problems). Good read from Marshall Sponder.

• You Thought Mom on Facebook was Bad? Try your boss. Great quote by @dmscott

• Agencies Need to Catch Up with Their Clients (re: Twitter). So says Ad Age and, reading the article, I agree.

• How Cisco Uses Social Media: Great blog post by @MiaD.

• Conversation Site Brandjack Vulnerability: If a Brand can host convo about themselves (e.g., Skittles), why can't anyone else?

• Maslow Updated. Thanks to Aaron Kahlow & the Online Marketing Connect Institute (via MENG) for the smile.

• Social Media Ethics - a shortcourse. Plus some good glossary terms. Ever had a GMOOT?

• The New Is Gone? Social media goes mainstream.

• Teens Diss Twitter - and here's why. Awesome writeup that gives me faith in youth.

• Review of RazorFish' Social Influence Marketing Report by @daveknox. Good summary. Full report

• Excellent Critique of Wal-Mart's Twitter Presence by @augieray. Great advice too.

• Using Social Media to Build Meaningful Customer Relationships - Part III in the CMO's Guide to Social Media.

Stats & Factoids

• Facebook Loses Half its Value? Ouch. Worth only $4-6B.

• Mom's Net Usage Explodes 462% in 3 Years. No wonder Gannett wants a piece.

• Teens' Media Usage More Balanced Than Popularly Thought: Not online all the time says Nielsen.

• Why B2B Social Network Marketing is Hard: And why you should probably be on Facebook anyway.

• Oldsters on Facebook Growing: 36% of FB users are over 35. More telling? Youngsters down 3%

• Social Trust Breakdown: Razorfish - 33% trust social media "friends" vs 74% their offline friends RT @Terry_Foster

Here's some other stuff you might find useful for keeping on top of things social:

• Scan past link digest posts.
• Get a daily feed of these headlines before the digest publishes.
• Here's a page I maintain with links to some of the more interesting info I come across (I'll make this more sophisticated later).
• My delicious bookmarks.
  
• Come network and trade links on Twitter (@dtheus)
•  Subscribe to this  blog.