Member-to-Member

CMO's Guide to Social Media (Part 1)

How Social Media is Shaping Your Leadership Opportunity

I recently gave the following presentation to The CMO Club. The subject of CMO leadership through social media is so rich that I documented my notes and included over 45 links to relevant articles and data in the eight page article, the first section of which is included below. At the end of this post is a link to the full article.

Chief Marketing Officers (CMOs) have it rough these days. Recession marketing is always tough, but this recession happens to bring with it destabilizing forces affecting the market dynamics between many businesses and their customers. The socialization of the web is both a cause and effect of these changes and thanks to non-stop headlines about social media CMOs (and pretty much everyone in marketing) find themselves frequently responding to social media-related questions like "Do you think we should be on Facebook?", "Let's start a blog!", "Why aren't we Twittering - Tweeting... whatever you call it?"

A CMO's Guide to Social Media: How Social Media is Shaping Your Leadership Opportunities

View more OpenOffice presentations from Dana Theus.

 

Social Media Digest #12

The best links I found this week surfing the social web.

Social Media Digest #11

This week's filter on the social web.

Social Networks Make Lousy Marketing Tools? Patience.

It turns out people like to socialize on social networks according to Knowledge Networks, but we still don't go there to buy stuff, as indicated by user opinion about advertising on social network sites. This is news?

"Social media has reached critical mass, with 83% of the Internet population now  using it - and more than half doing so on a regular basis - according to new research being released today by Knowledge Networks. But for all the media industry's hype and buzz surrounding social networks, microblogs, and other social networking platforms, the genre has failed to become much of a marketing medium, and in the opinion of the Knowledge Networks' analysts, likely never will." - Joe Mandese, MediaPost

As a social network user and marketer, I think the real potential for social networks to influence purchase decisions will remain untapped for a while longer. I believe this because I see three factors in this nascent space that have yet to mature:

Social Media Digest - #10

Interesting links tracking the social web phenomenon.